Glaswegian designer, illustrator and radical creative Charles Jeffrey, has been hailed by Dazed as ‘the ringleader of London’s next generation of club kids.’ His brand Charles Jeffrey LOVERBOYencompasses a fashion label and a cult club night, each informing the other. The LOVERBOY night forms the primary research for Jeffrey’s collections, with his tribe of friends and creative collaborators - artists, performers, musicians, drag queens and poets - contributing to the egalitarian spirit of the brand. Jeffrey works with set designer Jack Appleyard on the creative direction for the label’s runway shows and special projects.
Whilst studying for his BA in Fashion Design at Central Saint Martins, Jeffrey was invited to hold his birthday party at legendary cult East London venue VF Dalston (Vogue Fabrics). After the event became one of the most talked-about happenings in London, Jeffrey began the LOVERBOY series to fund his MA course at CSM.
After undertaking an internship in the couture atelier at Christian Dior, Jeffrey's work was spotted by Lulu Kennedy MBE. He showed for three seasons as part of Fashion East's MAN line-up in partnership with Topman.
As Senior Contributing Fashion Editor for LOVE, Jeffrey has styled the front-of-book pages of the past three issues. Other commissions have included the Creative Direction of a Vivienne Westwood archive story for AnOther Man, Maison Margiela retrospective shoot (in collaboration with John Galliano) for LOVE, as well as stories for Buffalo Zine and CANDY.
Jeffrey's illustrations are sold via SHOWstudio. Charles Jeffrey LOVERBOY is carried by stores including Dover Street Market (in London, New York & Ginza), Boon The Shop, Rare Market and Joyce. February 2018 saw Jeffrey introduce his first womenswear capsule collection exclusively for MATCHESFASHION.COM.